2. Visual Design
3. Logo Design
07.2023—08.2023
Brief02
An energy drink concept for people chasing perfection and reaching for Olympus. TRYDENT Energy is a radical yet accessible source of energy and vitalization aimed primarily at bodybuilders, powerlifters, and athletes.
I took inspiration from Greek mythology and current energy beverage trends in the market to develop the branding and visual identity of the company and product. Everything from the typography selection and customization to the primary mark was carefully curated to fit a tasteful blend of modern and ancient (if that even makes any sense). Even the tagline, "Churn the Waves of Chaos," is loosely based on an excerpt about Poseidon from Homer’s famous epic, The Odyssey.
