2. Visual Design
3. Typeface Design
4. Service Design
5. Print Design
09.2024—12.2024
Brief02
Our team imagined what a bus system in Raleigh might look like in the next fifteen years: SOJO. Short for "sojourn," SOJO would focus on delivering a seamless experience that combines physical comfort with mental ease for every rider.
We created a flexible brand with a custom typeface, variable logos, secondary assets, patterns, images, motion, and prototypes encompassing our vision statement: "To reimagine movement as a seamless extension of personal space, empowering every journey to be your own."
