2. Visual Design
3. Speculative Design
11.2023—12.2023
Brief04
Our team employed speculative design to create a hypothetical company of the future named LOKI. The company's premise is to offer a device that could aid people in presenting themselves as the "ideal" version of themselves in social scenarios, thereby narrowing the gap between their true self and ideal self. We began by crafting the brand's identity and branding, followed by creating a full-fledged brand booklet, a working prototype, advertising materials, mockups, and animations.
Our design was inspired by the human need to change and conform, which has become more prevalent in the social media era. We aimed to represent the corporate and capitalistic response to this problem, offering a one-for-all solution like many others. Our work is imbued with references, hints, and allusions that demonstrate our love and excitement for the project.
