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the 4MAT wordmark in white on near black, with the construction grid it was drawn on showing faintly behind it

4MAT

Project Student club, never launched

Year 2025

Type
BrandingGraphic Design

Overview

4MAT was going to be a club that ran like an agency. Nick's idea: put computer science, graphic design and industrial design majors in the same room and have them ship something that actually gets built, instead of another semester of work that stops at the presentation. I did the branding.

The name is the joke. Format, four, 4MAT. So the wordmark is built out of blocks on a grid, and it stacks, runs flat, or turns on its side without being redrawn.

It lasted a couple of months. There were some conflicts, and it was everyone's last semester, so we ran out of time before anything got built. Fun experience, made new friends, and got a cool brand concept out of it.

#bringback4mat

the 4MAT wordmark set flat in one line, each letter a squared block with its ticks detached below the baseline
Horizontal.
the same wordmark stacked two letters over two, 4M above AT
Stacked.
the wordmark run vertically, one letter per line
Vertical.

The letters tile. Set edge to edge they stop reading as a name and turn into a field, which is where the pattern came from.

the 4MAT letterforms tessellated edge to edge into a repeating pattern, white on near black, alternating direction row by row

Process Work

Three pages of trying to draw the pun before settling on it. FOUR MAT, FO/UR MAT, "work", 4M, 4MAT. Most of them are the same idea at different weights, and the ones that survived are the ones drawn on a grid rather than freehand.

a sketchbook page of hand-drawn 4MAT logotype studies, annotated with FOUR MAT, FO/UR MAT and work
a second page of studies, the letters drawn on ruled lines and sheared into italics
a third page working the letters down onto a square grid, with single-letter studies of the 4, M, A and T

all work